What’s Included in Your Brand Identity Review

This isn’t just a quick once-over. I dig deep into your brand’s identity to make sure every element works together seamlessly. Here’s what the review includes:

Visual Identity Analysis

- Logo: I’ll assess your logo for design quality, scalability, and brand fit.

- Colour Palette: I’ll check that your colour scheme is impactful and aligned with your brand’s essence.

- Typography: I’ll evaluate your fonts for legibility and cohesiveness.

- Imagery and Graphics: I’ll review the style and quality of your imagery, ensuring it tells the right story.

Verbal Identity

- Tagline and Slogans: I’ll evaluate them to ensure they are memorable, and true to your brand.

- Tone of Voice: I’ll assess whether your tone reflects your brand’s personality and connects with your audience.

- Messaging Framework: I’ll ensure your key messages are strong and communicate your value proposition effectively.

Brand Positioning

- Value Proposition: I’ll review your unique selling points to make sure they’re clear and powerful.

- Target Audience Alignment: I’ll ensure your brand identity speaks directly to your ideal customers.

- Competitive Analysis: I’ll highlight what sets you apart from your competition.

Digital Presence

- Website Audit: I’ll evaluate your website for design consistency and user experience.

- Social Media Review: I’ll assess your social media for content quality, style, and engagement.

- SEO and Content Strategy: I’ll check that your content is on-brand and boosts your visibility.

Print and Physical Collateral

- Business Cards and Stationery: I’ll ensure your printed materials reflect your brand.

- Packaging: I’ll review your product packaging for brand alignment and appeal.

- Merchandise: I’ll assess branded items for consistency and creativity.

Customer Touchpoints

- Service Design: I’ll review how your brand comes across in customer interactions.

- Feedback and Perception: I’ll take a look at feedback to see how your brand is perceived.

Brand Guidelines Review

- Existing Guidelines: I’ll review and suggest updates to your brand guidelines.

- New Recommendations: I’ll provide clear guidance for future consistency.

Why Trust Me?

I’ve spent over a decade immersed in the world of independent creative businesses. I understand the time, energy, and dreams you put into your work. My own experience running successful creative businesses means I know the struggles you face every day.

What You’ll Walk Away With

- Clear, actionable insights tailored to your unique brand that will lead you to an elevated brand identity that looks professional and reflects who you truly are.

- A detailed plan both for short-term improvements and long-term growth.

Let’s Get Started – How does it work?

Ready to fall in love with your brand again? Let’s take your business to the next level with a brand identity review that’s detailed, personalised, and effective.

Step 1: Purchase your review.

Step 2: I’ll be in touch to set up a Zoom call and will send you a short questionnaire to help me get started.

Step 3: We’ll have a 90 minute Zoom call together and look at all areas of your business, and in particular anything you’ve highlighted that you feel needs attention in your questionnaire.

Step 4: Within 2 weeks of our Zoom call I will deliver your full review in PDF format.

Book your review today - I’m ready to change your business! Please note I have just 3 brand review spaces on my ‘Green Friday’ sale for 2024.